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3 Cartoon Customers

#18A – Create a Customer Avatar



For the ZipStrip I have been exploring several types of people who would be interested. I originally only started with one, but through my interviews and the responses to my previous work I have found better ways to picture who would be interested in my ZipStrip.


Customer #1: The Tough Fit
  • This group is using the ZipStrip to make jackets fit better for a variety of reasons such as:
    • weight transition
    • pregnancy
    • proportions that don't fit normal sizes (original use for Jeff who's arm length would not fit jackets if he went up a size)
  • They are probably interested in a ZipStrip that fits into a jacket (black or neutral color) to not draw attention since the purpose is utility and not cosmetics
  • This group is mostly middle aged adults 

Consumer #2: The Fan
  • This customer has a loyalty to a brand or team that they want to display in a colorful ZipStrip (UF would be the ideal first brand to reach out for this)
  • They have lots of enthusiasm, but not as much money and use a ZipStrip to show spirit without buying a full jacket (official merch is expensive and jackets are especially so)
  • This is a younger demographic of teenagers and adults


Customer #3: The Customizer

  • This group loves to come up with new and exciting ways to change their look and add to outfits
  • I gave the avatar a fun hair color, a bright ZipStrip that complements the jacket, and several pins just for fun detail
  • They like that the ZipStrip is a cheap way to add an extra strip of color to any of their jackets
  • This is again young people, probably no children, and smaller budget



Conclusion: I think I am much more similar to the Customizer in that I have recently gotten more conscious of how I dress, but would love a branded ZipStrip for a few nerdy obsessions. I so far have not had trouble with clothing sizes so my uses would be primarily cosmetic.

I had fun making my avatars, and especially editing to add in the different ZipStrips. My only complaint with how I ended up doing this is that after I had done the first avatar I discovered that the tool I was using had no settings to handle weight and different body types as well as really poor skin tones for different ethnicities which really felt restrictive.

Comments

  1. Barfield Swamp SpotMarch 18, 2019 at 4:26 PM

    You spent a lot of time on this assignment and I could tell you really enjoyed this assignment. I think I could relate to the Avator #2 the fan. I would love to be able to just zip a UF logo into my clothing. This would allow me to represent my team no matter the occasion. You did a great job! Good luck bringing this to life.

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