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Pitch v3

22A – Elevator Pitch No. 3



https://youtu.be/XIWp-nk-BD4


I did not get many comments or critiques of my second pitch on the blog, but once again got a lot of good feedback from Dr. Pryor. He didn't like how the avatar images I used paused the pitch, wanted me to focus on location and one of my three groups, and come up with a way to actively target that group. I thought this was good feedback, but that I would have to change a lot.

To respond to that feedback I changed my script and started by focusing on the Fan demographic. I explained that I had tried to contact several UF employees who are in charge of the branding and selling of UF merchandise in the Social Capital post, and hoped to start the ZipStrip by selling to gators in the UF Bookstore for $8-10. I hope to use the money from that partnership to expand the ZipStrip into a website to market to my other two customer groups that want a ZipStrip to add style or deal with weight gain. I think my delivery might actually have gone down this attempt because I changed almost my whole script, but my content was better and more focused.

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