Build a Social Media Following into Social Capital

27A – Reading Reflection No. 3

For this assignment I chose to read the Art of Social Media by Guy Kawasaki and Peg Fitzpatrick.

1) What was the general theme or argument of the book?

This book was a really interesting pick for this assignment because it was less about the value of Social Media for an entrepreneur, and instead focused fully on the steps you should take to build a social presence for a new company or personality. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book is less about what we are learning in this class, and more lessons that will help to make all the work we do on this class effective. I think this book will add to any business I create in the future and really help get my ideas noticed, funded, and sold.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I think the most fitting exercise for this book would be to have students link their class blog into their social media and follow the steps for promoting their business as if their launch was a serious pitch at the end of the semester. I like the idea of this for all the new skills and experience I would gain, but as a student I would be worried by the larger amount of work this would add.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I was really expecting this book to be about the effect on Social Media on business and entrepreneurship, and when it became clear it would be a direct step by step strategy guide on how to create and run a social media campaign I was surprised but excited. I personally am terrible at Social Media mostly because I do absolutely none of it (I don't think I have ever posted anything to any social media ever, and only have a Facebook because I needed it for work) so this book was a great tool that I plan to use going forward to invest in all the great benefits Social Media can have for being a professional adult.